While in NYC, I’m taking the chance to work with a couple of startups in the Techstars program. One of these companies is Wander.
Wander won’t be launched for a few more weeks, but until then, you can check out the Wander blog and start participating in Wander Weeks while anticipating the beta launch.

When initially approaching the sign in and sign up flows I thought it would be similar to sign up flows I’ve approached before. However, there was a key element to their pre-beta sign-up that made a unique solution necessary.
For the past few months, you could sign up to be notified when Wander launches, but also reserve your Wander name. In this process only a username and email were captured, but no password. This is great for lowering the conversion barrier and having a friendly way to capture user emails, but produces another use case to account for when launching.
The effect of this key anomaly is that at the time Wander Weeks is released (and any time thereafter) we could have 3 types of users:

We needed a way for all 3 user types (when I say “user types” here I am only referring where they are in authentication and not personas) to enter Wander, and handle the odd case of the user who has entered their email, but not yet provided a password. The one variable that all users need to or have already entered is their email. So, the solution is to first have the user enter their email. This essentially acts as a key to tell us which door to open next. Once we determine if the email is known or unknown to us, we then know how much information we already have from the user, and therefore know which fields to populate next. (enter password you have already defined, or enter a new password for the first time). Another benefit to this flow is that we do not have to bring the user out of the experience and to their email to confirm, resulting in a lower drop-off rate. For the few to none cases where users attempt to enter another user’s email before they have defined a password (see 50% user type), we allow the user to reset their password and confirm any changed passwords via email or contact us directly to monitor what happened.

Stay tuned for the full Wander release. It’s an exceptional team and I’ve had a lot of fun working with them.



![I thought I’d share a product release google doc that I created to track releases, tasks, and what we’ve learned about our product and team as we go from release to release.
Not every product needs 40 pages of documentation in a ms word file that nobody wants to read. I’ve taken a typical PRD (product requirements document) and a great simplified method by Adam Bullied [ which you can check out here ] and made a spreadsheet that you can collaborate on. Each release has a tab and there are also tabs for release history, upcoming, and goals you’d like to achieve. You can make this spreadsheet as simple or extensive as you wish. Just duplicate the file and delete what isn’t right for you and your team.
I like breaking up each release into the following, which you can see defined in Adam’s post: theme, requirements, criteria, goals. I like splitting the requirements area into ‘Main Driver’, ‘Constraints’, and ‘Floats’. This works best once you’ve gone into development and quick release cycles. You can see in the template how I left one example partially filled in. In this example I’ve tried to incorporate UX and visual design. It’s going ok, but I’d like to modify it to focus on specific deliverables next time when in a more design heavy part of the release.
This definitely isn’t for everyone… but for those who like collaborative spreadsheets and hate 40 pages of words as your product management method, this might be something to try.
• My Product Release Planner (google doc) (check it out and give me feedback)
Another tool I really like is Team Gantt. Gantt is a word a lot of people don’t want to hear, but I love the minimalism and interaction of this app. A tool is only worthwhile if it’s used effectively and for the right purpose. I’ve noticed on small projects visual designers and/or those without project managers enjoy Team Gantt.](http://25.media.tumblr.com/tumblr_m11cvsW8411qafr71o1_500.png)


|#